Establishes medical centres that specialise in providing colon cleansing procedures to patients in preparation for colonoscopy, eliminating the need for traditional oral prep including laxatives etc
Over 4,400 patients have undertaken the ‘HyGIeaCare Prep’ procedure to date, with superior quality metrics over the traditional oral prep:
97% of patients present for colonoscopy with “adequately clean” colons, meaning gastro doctors can effectively visualise a patient’s colon, compared to 75-80% for the oral prep
95% of patients report a willingness to repeat the procedure, compared to ~70% for the oral prep
Medical device is FDA-approved
Huge target markets:
- ~ 15m colonoscopies performed annually in the US.
- ~45m people are chronically constipated in the US.
Mr Gavriel Meron, Founder/Chairman/CEO, has extensive network of contacts in the GI industry following his success as the Founder and former CEO of Given Imaging, where he led a team that created a new global standard of care in GI medicine with the PillCam®. Given Imaging sold in 2013 for US$860m to Covidien.
Ability to partner with multi-site corporate gastro groups and license technology to hospital sites.
Key Opinion Leaders publicly support the HyGIeaCare pereparation
~US$9m invested to date inc large investments from the founder and Jim Cornelius (28 year career at Eli Lilly inc member of the board and CFO, also ex chairman Bristol Myers Squibb)
