I just can't get my head around the strange way QHL announce contracts

I am posting this as I cannot fathom or understand how illiterate QHL appear to be when releasing an ASX announcement.
I have invested quite alot of money in this company, hence my frustration.
The share price moved a pathetic 0.05 cents today on news of a $105 million dollar contract.

While I am exceptionally happy they were given this ...... I can't understand why they don't boost the headline announcement and make it more simplistic.

What is this jargon - " QUICKSTEP FINALISES TERMS FOR MULTI-YEAR
US$105 MILLION F-35 FIRM ORDER ???????? This is not a good headline .. it lacks the " wow " imo

I feel it would have had more impact just to announce : QHL awarded US$105 million contract by Northrop Grumman.
or QHL wins US$105M from Northrop Grumman ( NOC ) for the supply of fuselage components.


Am I missing something here ? are they not allowed to be simplistic ?