Sigma handles the Physical Distribution of the Elixia product to Pulse and Pulse and its affiliated Roy Young & Vitamin Me stores have the exclusive retail rights. In return Pulse is as I understand responsible for all retailer marketing expenses including letterbox catalogue spots, dalily newspapers (like the Body & Soul Supplement adverts on weekend) and local area marketing (local suburban newspaper promotions for individual Pulse Stores).
So Pulse pays for this side and the ranging of product in return for the exclusivity. How long this arrangement lasts is something we dont know- but I believe once the product has established a following and consumer acceptance POH would be wishing to broaden the retailer base and ramp up sales.
KC
POH Price at posting:
16.5¢ Sentiment: Buy Disclosure: Held
