"If the fundamentals are there, why set a stop loss???"
WINGGMAN - You've been a member since a couple months ago and with comments like, its sounds as if you're a newbie.
I used to have the same philosophy as you many years ago when I started off. I held onto companies with "fundamentals" even though it was sliding down. By adopting that strategy, I lost a quickfire $50k BACK THEN!!!
I knew something had to change so I listened to some more experienced traders here who gave me advice and I adopted 2 CRUCIAL MUST have rules to investing....they are-
1./ ALWAYS adopt a STRICT STOP LOSS regardless. This may vary according to each person but usually somewhere between 5-10%. If it hits your stop loss, SELL IT straight away regardless and move on. 2./ NEVER EVER fall in love with ANY stock.
Guess what happened after I adopted these rules??? I STOPPED making losses and I actually started to make money in the markets. Also, it stopped me potentially losing a LOT more money on stocks that kept on going down after I had stopped out.
All the best!!!
SDL Price at posting:
0.0¢ Sentiment: Buy Disclosure: Held