The name change is great news. From my limited business...

The name change is great news. From my limited business experience which has been involvement in businesses here and in scandinavia i have found that brand name is crucial. It is the single most important marketing decision a company will make. So you have to consider who your market is. Without having studied it I can imagine this company may appeal to the imaginative, the ethically minded, the young and the young at heart, the intellectual ,nature lovers, big oil and big coal haters, and the wanna be wealthy or that small sub group of the wanna be wealthy that are open minded enough to think outside the box !!Can we identify with one or many of these catagories? LOL!! Anyway i agree that a name that identifies us with the source of the base of our company is a very good move. Especially when a wave is seen as being intrinsically quite beautifull and also quite cool. Well done company.