I like the story

Seems we're at a low in sentiment so I took a plunge. Several key issues I think should drive this company through:

1. China policy to develop a "top class" national soccer capability
2. Building new production lines to support new growth and reduce expensive outsourcing
3. Marketing key to all of this and they have all bases covered
4. They are profitable and have provided a 1c initial dividend or DRP
5. $29m in the bank at March 16
6. Socially responsible plans to build XPD Soccer schools in poorer areas

There are some good elements here that should deliver greatly improved revenue and a good decision to upgrade the board while this enhanced production continues...

What's not to like other than the negative Chinese business sentiment here?