I think you will find Australian market was always just a way to get business up and running and make money to expand into US and other markets without CR which has obviously back fired. Your research would have been more accurate to ask 5 SMEs since that is the target audience, not tech savy people, and considering BIG work on high volume you probably should have asked more like 100 SMEs at least to get an idea of % of acceptance imo. If they have access to 140000 SMEs(Tipsly) and only 20% pick it up, that's still $44.8m for the year on an average of gold membership. Throw in Zeta's database of 1.1b individuals ontop of that. It is purely a good quality cheap product with high volume exposure. Lots of business run this way.
BIG Price at posting:
$2.22 Sentiment: Hold Disclosure: Held
