Mac Donald's isn't no where near the greatest hamburger / fast food going around but they make decent coin. Personally I go to Grill'd, it's $20 vs $7 but the ambience and quality is different and more suited to my preferences. Both offer similar products but to different target markets. Same with BIG and other promotional video production.
BIG Price at posting:
$2.22 Sentiment: Hold Disclosure: Held