As per your assumptions i.e. presumably no change in their retail sale figures $412M; 4.8 % of revenue pertain to marketing while 3.4 % relating to variable costs. Marketing cost will increase by 30 % and variable by 40%. Can you revisit your calculations on extra? I got $11.5M extra for both marketing and variations
I think its positive . GST avoiders beware!, page-35
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