ICR - General Discussion, page-14

You all seem to be forgetting this is a tech SAAS stock.. no one bats an eyelid at huge yearly losses for other tech stocks, but whinge that ICR aren’t generating enough signups. I’d be really interested to see how they’d go with a price restructure. I’ve always thought $33/week was too expensive for their target customers, but they don’t really advertise that it drops to $12/week after 2 years… not until you click ‘sign me up’. They could be killing it but no one gets past the $33/week to see the price reduction. Even ‘well off’ retirees don’t want to fork out $132+ per month on something that, for most people, gives them nothing more than a little peace of mind.