like u said getting the right influencers can help massivley but...

like u said getting the right influencers can help massivley but its only 16 percent of slaes that are from there works out to be like 20mill or so.
but if they are able to keep growing online sales at say 20 percent
store 5 percent and whole sale which will increase gross margins we will be ok
say 141mill sales 61 percent gross margin with decreasing dollar even better if operating cost is still 58 mill thats ebitda of 28 mill minus cap exp 7 mill indicted thats 21 mill pre tax no interest charges as a result of gettin rid of all debt. and of course if operating costs r pushed down like redundancies, consultation restructuring to say 55 mill then it would be perfect. they should use half of thier profits to open new stores n go into new markets cheaply and then spend a portion of the 25 mill say 10 on buy backs if they stock dropped massively. with the idea of a down turn in peoples mind these things would literally set a huge trajectory for the stock