The beauty of giving a paper catalogue is that it lets customers leaf through it at their leisure and to share it with their family.
This ease of use, the direct access to the products and the freedom to consult them, explains the high level of confidence that printed catalogues inspire in consumers from all over the world.
At Coles, the first thing most bargain hunters do is pick up the catalogues and check the marked down products.
Let's look at a business that is getting popular by the day with paper catalogue.
ALDI has made their business so popular and catalogue has a big part in it, even at the checkout tellers offer catalogue to their customer and this is a part of their process across all ALDI stores.
The best way forward for big company's like coals is having both digital and printed copies. ALDI is doing both.
Coles will realise it soon and guess where they goona get their catalogues printed?
Coles slammed by industry body after ceasing catalogue delivery.
https://mumbrella.com.au/disingenuous-coles-slammed-by-industry-body-after-ceasing-catalogue-delivery-638351
IGL hiring recently. All roles digital., page-8
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