What likelihood is there of a media blast on the back of the launch of the lab test? Daytime TV? all across the news??
There was quite a rumble when the specificity results came in - that coincided with a SP push to $4
Now that the test is an actual thing - with even better results expectations - why wouldn't that go viral?
But things are oddly quiet right now. I would expect some ramp up / countdown...
There is no doubt this test is big NEWS!!!!
IIQ launch, page-9
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