True but this company didn't open up overnight - they're pretty...

True but this company didn't open up overnight - they're pretty experienced campaigners, and even if UK is still new to them it's hard to believe they couldn't gauge their own business performance.

In any case, I'm still in for the long haul and believe the company will eventually turn things around so day-to-day share price is irrelevant for mine - doesn't mean I'm pleased with management though. If everyone else knew this was coming and factored in already as others say, it's pretty damming when they reiterate something three times before then changing their tune,