A good site... as easy as carsale real estate etc and others to...

A good site... as easy as carsale real estate etc and others to use. I have been impressed, it seems they are fair dink about wanting it to work.

I think that it is their intention to get the traffic up and if they have a campaign on conventional media TV, radio (which I believe they propose early next year) then the traffic will 'explode' (yeah thats dramatic). Its about getting the punters going to their site as a first preference, that's when things will change, thats the guts of it. They have a real opportunity here.
If it continues to grow and approaches a million/month the other providers (real estate and domain) will be looking over their shoulders. Currently 11% of the traffic is coming from those two sites prior to and 18% from google.
If they are competitive on traffic then they are in a position to price listings in a competitive way against the majors...hence revenue. Will keep a small holding but wouldnt be surprised to see something come of this.
I used the 'I' so much I must attach a disclaimer. DYOR
Use of the word 'if' means I could be right or wrong.