KGN 4.39% $4.28 kogan.com ltd

I'm onboard

  1. 756 Posts.
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    KGN fits my category for a "rising star":

    - Rapid Growth (2016 numbers notwithstanding)
    - Q3 17 numbers exceeding original guidance
    - Profitable
    - Recognition of their competitive advantage (a statistics company masquerading as a retailer)
    - Big ownership by management (RK owns more than 50%)


    Check out the prospectus. Kogan know where their strengths are - automation to reduce headcount, aggressive big data to market to customers with better precision, and a stable of private label brands which gives them greater control over margins.

    In my view, this should be worth closer to double the current share price, with opportunity to go parabolic as they take market share away from other retailers, and expand into mobile and travel. They are leading the e-retailing space in Australia, and will continue to do so with their automation and better customer profiling.

    The only concern is Amazon, but I think Kogan has better knowledge of the Australian market (and potentially, better predictive algorithms than Amazon. Yes, that is a big call)
 
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$4.28
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