The problem with the builders in this case is public knowledge. If you are suggesting that the best approach is to pretend that everything is rosy to sucker people into buying, well, there was someone doing that for years, with dollar signs and xmas promises, without fail - every year. Now he mostly yells at people and tells them to f off. Most of the animosity as far as I can tell, comes from this approach of his. The only share appreciation at this stage can come from the coy progressing, as the market does not believe it's story anymore. They've spent years and millions with barely anything to show (eg 2+ years waiting for 'monkey plasma'). My opinion only.
