Imminence Truly Inevitable, page-4

In all honesty, I don't think it has been factored into the current share price. Our last licensing agreement was announced in late September 2014, and that had a significant impact on the share price (even though no $$ figures were mention). Licensing agreements crystallise a legal obligation for P&G to pay ongoing sums of money of money. So as soon as we get an announcement of this nature, this week, we will see an increase. The question is - how large will the increase be? I'm really hoping this time OBJ will be permitted to disclose some kind of figures, whether that be fixed $ sums of % commitments or something like that, so that we will have for the first time numbers which we can properly factor in to make a realistic calculation of a share price. This could see it rise a lot higher than it is now all IMHO.