Strange post, BBN is essentially the middle man between manufacturers of baby products and the consumer. They earn their keep through high margins and economies of scale. Amazon will come in and significantly undercut BBN.
To survive (and thrive) BBN will need to improve the in store experience (already pretty poor from my own experience) or concentrate on products that people want to "see and feel" before purchasing. Prams, change tables etc. could fit this.
That being said we recently bought a pram online and had it delivered and it was a success.
Impact of Amazon, page-12
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