I am still trying to find an answer for the churn for owners.
I guess it must be quite high based on the following (from their prospectus) : "The average age of an RV is 17 years though the mean average length of ownership is 2.5 years indicating a high turnover of vehicles".
This is, in line, with their last presentation (p.44) where they showed the length of ownership for current owners.
Improving Customer Metrics, page-6
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