in a nutshell..., page-8

"Am I correct in thinking that the name of this company is so close to Netflix that it makes people excited? "

No I've thought the same as well, as you say maybe trying to catch onto the excitement in the name to a degree.

But that's not the only similarity, they also appear to have the same style of font,colour palette/gradient and very similar background photos as well.

Kat..