Only about a third is about SMA:Listed Australian group...

Only about a third is about SMA:

Listed Australian group Smartrans has been a pioneer for Australian companies in the Chinese mobile sector.

It is working with the world's biggest mobile company, China Mobile -- which has 650 million subscribers -- on an application portal to distribute a range of applications, including games and theme ringtones, as well as to run a mobile lottery.

"We are sourcing much of our content from outside China, which gives others an opportunity because you need a licence inside China and we have a licence," Beijing-based Smartrans chief executive Bryan Carr said.

Zhenya Tsvetnenko, a homegrown Australian mobile phone software millionaire with a 2 per cent stake in Smartrans, sources and provides applications for the company as well as marketing and technical advice.

Mr Tsvetnenko and Smartrans also jointly own a Hong Kong company called Digi8 that sources and provides applications and mobile advertising for entrants to the China market.

Some other Australian companies were in the market, "but not many", Mr Carr said.