BWX is great example of how to turn a good company bad through poor management.
They rolled out distribution to supermarkets undermining the brand and exposing it discounting. All to artificially increases sales in anticipation of a take over. I suspect andalou have done the same thing. Founders leaving andalou is bad sign.
Still there is value here. Hopefully the new guy can foster social media and the core market then push into a wider distribution.
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