I'm happy to be corrected on this but FRM now has a jumbo line for free and 1kg for caged at wow that looks to have started this week. I can't see Sunny Queens 1.5kg line anymore and Pace has lost some barn ranges and 800g cage eggs.
I would only be guessing but it looks like they have taken some market share. I have notices Pace Farms seems to be under some pressure as their Coles prices have been dropping lately and are still more expensive than FRM. Also, Pace seems to be under pressure at WOW for cage egg prices.
I would be guessing but the cage free and barn laid eggs seems to maybe be lines they want to get rid of at wow. Which is a line I can't find for FRM. Sunny has dropped barn prices and Pace looks to have stopped them?
Good to see at least that FRM has taken some market share.
Not sure if this is temporary? Has anything to do with the exports?
Increased Product Lines at WOW
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