Inducted by AI: A workplace trend that Crowd Media (ASX:CM8) aims to set, page-45

It's made clear that especially with Idan and Sytze now at the helm, we are indeed a different company to what we started out as. Our focus is now very much tech oriented and this will be where the huge value added growth lies. As Idan said in this podcast, the name change is a reflection of this and will distance us from where and who we were as a company in the past. I originally dismissed the name change to Unith (which to me sounded like old Aunty Unice's name being said with a lisp) as not being a priority. I'm obviously being flippant but can now clearly see its relevance and importance. Once this is implemented it gives us a bit of a clean slate and hopefully creates renewed interest in who we are and what we do. Who knows, it may even bolster our market cap!