Having a poster from Sheba and having a CEO from Race at the conference are totally different.
This is exactly what we want at this time of the business- More market awareness and visibility, specifically in the US.
Michelle, the new CMO will also be mainly based in the US.
If we believe the deal/partnership is going to be based in the US, we need more US presence.
We are definitely getting it, compared to before.
Industry news, page-1286
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