Good point, and to consider a different angle, we know Varano, SS & PP don't give two hoots about the Australia & NZ market, they are all about Europe & Asia sales.
It seems logical to me that they intend to expand this distribution network beyond just ANZ and leverage this network across all 5 proposed "pillars" of the overarching company (soon to be Welfully). It shouldn't be too difficult to add a logistics pathway into Europe & Asia, as long as we are willing to pay for it.
If each of these pillars / business units under PP's vision is to reach the heights that he plans, then sales need to occur in all 5 business units and lots of sales at that. It seems probable that all 5 business units will leverage this distribution network, or at least some aspects of the network.
We obviously don't know if this is the intention of the board or not, but with a logistical network in place, it's not too difficult to open a physical store or two and build a local presence in various countries. Outside of a supply chain network & product innovation, it's all just marketing, rent and wages and this could be a direction we head if online sales are consistent and successful. I don't see this happening any time soon (if at all), but it could be an option down the track if we can fund it via revenue & profit growth to retain the majority of the profit.
It's also mentioning that even though we can use an "online only sales" model, a supply chain network of some sort still has to be in place in some shape or form, otherwise we are outsourcing every aspect and losing a piece of the pie at every step (manufacturing, warehousing, shipping, marketing & distributing to other companies for sale). Even in a strict online-only, drop-shipping model, manufacturing, storage & secure shipping in a timely manner has to occur, and we don't want to outsource everything while we "go it alone" and try to stand on our own 2 feet with a global presence.
The most interesting aspect of this proposed deal is the timing of it all, along with the timing of the ex-FOREO staff working for Wellfully, per LinkedIn updates (some as far back as 4-6 months ago). We've known for a while that the first product is ready to go in Q1, 2020 but that simply can't be it to justify a 50 mil acquisition right now? There would have to be a myriad of products in development or nearing completion to justify the timing of this sale right now to settle in February 2020. Doesn't make sense for all of this to happen just to launch one product.
I'm sure the board will be forthcoming with more information at the AGM, they have no corporate veil of secrecy to hide behind in this aspect of the business. At the very least, they will need to explain where they see this going over the short to medium term and how this logistical network is planned to be utilized / expanded, and how many new products are completed / nearing completion.
OBJ Price at posting:
1.5¢ Sentiment: Buy Disclosure: Held
(20min delay)