KeySole!! I see you’re back with the salt shaker, but here’s the thing: I’ve spent hours digging into AHF’s O2O strategy precisely because it can boost margins where others stall.

In China, mum-and-baby stores plus daigou networks still drive massive formula sales, and that’s where O2O shines, online discovery paired with offline trust. If the ex-a2 team at AHF nails distribution agreements (like getting ‘Future’ brand stocked or demoed at in-store events) and couples that with the digital push (Tmall, JD, live streams), they can command premium pricing without drowning in overhead.

That’s the sweet spot: you don’t need mega-scale if you can marry brand reputation with a vast but efficient sales network.

So yes, I’m paid in peace of mind knowing I actually did the homework and see genuine upside in AHF’s pivot, not just ‘top-selling’ hype. Like you did.