Not sure why you keep repeating this when we both know it is factually untrue. The numbers show a 23% decrease in overall costs Q2-to-Q2. And that is accompanied by a 25% decrease in revenue. What you are calling a dramatically leaner cost structure is just less making less and selling less.
2Q24
2Q25
decrease
1
Receipts
2,292
1,727
25%
2
3
manufacturing/operating
1,955
1,428
27%
4
advertising/marketing
75
69
8%
5
staff costs
575
418
27%
6
admin/corporate
453
448
1%
7
total costs
3,058
2,363
23%
And before you say that they have had a whole lot of one-off costs related to the new product, remember we've just been over that, and you cited a bunch of irrelevant costs from before the new management / strategy / product even existed. So it looks like costs will need to increase drastically from this point to support this new product launch.
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