Once HC posters commenced placing comments about the App being made available and experienced, I did check Brett Lee's Twitter, but nothing at that stage.
ZIP Management, who have thus far driven this vehicle very skillfully, have the onus of 'timing' things to optimise results. Considering was not even launch time yet, no surprise no mention "yet".
Timing and impact is everything (and of course Management's preparation for such events).
Installs Continue to Grow Exponentially, page-10
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