This is reminiscent of the "but its not in Spanish.." panic!....until it was found out, yes of course it is, and in fact it is done automatically and in a smart way!
Lets be clear. Referral, SMS and internet marketing are the specialities of DigitalX mgt (especially Zhenya). They will have a plan based on what is proven to work in this field and with this audience.
For example they could even engage TMP, Z other company, who only charge a fee on a succesfull result (ie an app download).
This is reminiscent of the "but its not in Spanish.."...
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