PMPACK, Good question that. In fact a few differant posts today have touched across the same area of discussion.
Earlier the question was from Jaluma"What happened to the letter to the board"
And there was a post a few days ago regarding ELIXIA webiste.
KC also brought up changes to the board.
All of these threads twine together to a bigger subject. That being Intellectual Property, Branding and Marketing.
This was an area that brought a lot of criticism up last year on this thread.
Whilst a big improvement has been seen in some areas, it still needs a lot of attention to detail.
My view is the BOARD needs a strong director who has experience and likes working in this area to keep the subject to the forefront.
A lot of BIOs have a specialist on staff or contractor to manage this vitally important area,
I have further thoughts and points to add, but will wait till others add their opinions. Especially KC with regards to board composition.
When should a development company mature into a development and marketing coy.
PooS
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