I hold DJSPrior to market opening today, the company comes out...

I hold DJS

Prior to market opening today, the company comes out and increase their 1st half profit guidance from 8%-13% to 23%-25%.

The market greets the (somewhat expected) upgrade with glee and pushes the stock from a Friday close of $4.17 to a high of $4.42.

Obviously the market was concerned with the forecast of another series of interest rate hikes and the stock gets sold down to a close of $4.00. Down about 4%, or twice the broader market.

At the current market price the stock is going to pay a fully franked dividend of 6.00%-6.25%.

What I find a little incredulous is that David Jones has demonstrated that every rate increase so far has not had a negative impact on their sales (and profit) growth.

DYOR but I feel that a lot of other retailers will feel the "hurt" before DJS.