Interesting APT vs Klarna (US), page-5

I'm UK based and have just started seeing Klarna adverts in the tube, which is somewhat frustrating that they've jumped APT. The ads are shit (basically the snopp dogg superbowl campaign) and tell me nothing about the product. However, one thing that I did find concering is Klarna has some bloody big names in the UK. ASOS. JD Sports. The rest of their shop list is shit, but ASOS is pretty crazy. That is easily the biggest fish in the online market over here. I hope it is not an exclusive deal...