Wow, interesting article!
Did you read the comments below the article? Even more enlightening.
In terms of what the company has said, I believe they recognised the low incidence rate, will see if i can find the relevant preso on their website - but i guess you have to factor in the growing number of men entering the age bracket - and that this a well established existing market- so this isn't so much a market maker, but a switching strategy for Lily -
Any thoughts Hardoak?
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