interesting article.... worth a read

Fund this article which is a good read and spells out the future potential for SMA should the large telco's take up AMP software to deploy apps...

Interesting commend RE Vodafone taken direct from the article below

"One strategy operators can employ to attract application developers is to provide access to a broader audience than vendor-led application stores can. For example, Vodafone plans to make their application store available across all of their worldwide markets ? about 290 million subscribers currently. Vodafone also intends to align with partners such as China Mobile, Softbank and Verizon to further scale the opportunity. The plan is to provide a single developer program, complete with SDKs and APIs that work across all of the devices in all of these operators? markets. If these operators can execute successfully on this strategy, it would represent a very large and very attractive addressable market for an application developer. Vodafone and its partners alone can provide access to more than 700 million subscribers around the world. For all of its success, the target market for iPhone applications is the 30 million iPhones that have been sold worldwide.

Managing the store

One key to meeting these challenges will be the operator?s advanced mobile device management (MDM) solution. An MDM solution enables operators to support the distribution of mobile applications. In addition, an MDM platform can be used to resolve any application setup or configuration issues that come up during the distribution process, hiding any complexity in the process and ensuring that it is seamless to the user. Finally, if the user has any issues with a mobile application at a later point, the MDM solution enables the customer care and support staff to help the subscriber over the air and in real time, ensuring a consistently excellent user experience throughout."


As discussed previously could there be potential for SMA to market to large Telco's in their own backyard.

Bring on the China mobile announcement!