Perhaps YOU are misled because you are a novice reader and merely "lightly informed". The breakthrough Lynas reported is real and is not at all misleading. Let me try to help, free of charge: The most economically meaningful application of the ~17 naturally-occurring rare earths is the rare earth magnets made of light rare earths like Nd, Pr, with the coercivity and thermal protection provided by doping with the heavy rare earths Dy and Tb. This is the first time that any company outside China has produced all four separated magnet metals. The implication is huge; like millions of times your IQ.
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