Was listening to an interesting podcast by "Adam Schwab" and "Adir Shiffman" Titled "The Rise and Rise of Katy Perry, The Unhealthy Mummy andRuper Mudoch Calls it a Day". Listen from the 15 minute mark of the podcast through to 35 minutes, there is an interesting discussion regarding "The Healthy Mummy" acquisition. (link attached)
https://www.ivoox.com/the-rise-and-rise-of-katy-perry-the-audios-mp3_rf_116612779_1.html