Clamshell packaging was introduced in the 1980s. When it was first launched, its purported uses were anti-theft, durability, and product visibility. Clamshell packaging is still widely used, but concerns about the threat of injuries are impeding its widespread adoption.
The packaging sector is moving towards putting consumer interest first. Ease of use and convenience are the priorities for manufacturers at the moment. Clamshell packaging falters on these parameters, as opening it with bare hands is not possible. Consumers usually have to use knives and scissors, putting them at risk of injury.
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