I'd not compare ourselves to APT, since we have a limit to our total audience size. Say 50% market share in the Australian retail brokerage market would be an extremely good result. 20-30% would be a more realistic upper limit, from 5-6% now.
Though there is the option (and likely scenario) or offering additional services over time, to grow revenue per user.
Bell Financial (Bell Direct) for example has a $380m market cap. Bell Financial is far more mature and with a larger variety of services, though Selfwealth has apparently overtaken them in brand searches at least (5 year chart following - 'Bell Direct' vs 'Selfwealth' searches).
I'm interested for the March quarterly. After re-negotiated brokerage costs kick in.
I'd not compare ourselves to APT, since we have a limit to our...
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Last
12.0¢ |
Change
-0.010(7.69%) |
Mkt cap ! $27.86M | |||
| Open | High | Low | Value | Volume |
| 12.0¢ | 12.0¢ | 12.0¢ | $849 | 7.075K |
Buyers (Bids)
| No. | Vol. | Price($) |
|---|---|---|
| 4 | 114222 | 12.0¢ |
Sellers (Offers)
| Price($) | Vol. | No. |
|---|---|---|
| 13.0¢ | 27876 | 2 |
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| Last trade - 13.18pm 29/08/2024 (20 minute delay) ? |
| SWF (ASX) Chart |