Nice find Lmlom well worth a read
Edited Extract:
There are other companies targeting the same market space in Europe, but none of them have yet moved into volume manufacturing. We have invested EUR 9.5m into the development of a manufacturing facility in Germany which is designed to produce a capacity of 10,000 fuel cell stacks per year
Another key difference is that none of our competitors have multiple commercial customers or arrangements across multiple markets - [whereas] we think its important to spread our commercial risk and not just rely on one customer or market.
The other main differentiator for us is our very high electrical efficiency. We think to offer value to the end customer the product has to be better than the incumbent technology. The incumbent technology for producing heat in the home is the condensing boiler which is extremely efficient (more than 95%) whereas the incumbent technology for creating power is the [national] grid and when you take out transmission and distribution losses you are looking at about a 35% efficiency. Thats why we have focused on electrical efficiency because we can do it better than the grid and electricity is more valuable than heat. The peak electrical efficiency we have achieved a 60% efficiency [for our Gennex fuel cell stack] which is far ahead of any other technology and any other fuel cell in small scale generation.
Q. Where and where are the biggest market opportunities for Ceramic Fuel Cells?
There is no shortage of interest or demand. If you think simplistically about the market potential, its every house that has a connection to the Natural gas Pipeline. We arent worried about a lack of demand we are more worried about scaling up in a managed or a sensible way creating the best conditions for those early customers to come back for more [larger] orders.
In terms of market take up, we think Germany will be the biggest market [in the short term] and the UK [close behind].
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