Interview with Brian Leedman, page-4

Just an observation. The publication in a respected journal of peer reviewed research, as announced this week was something management awaited before unleashing their media marketing effort. Those kind of scholarly papers are highly respected in the scientific/medical community. To have unleashed the attention grabbing news without such validated claims would have allowed some to question the authenticity of the information covered by media. Management wisely awaited the “proof” before launching the publicity.
Also better media commentators can be seen to have relied on information in the paper when reporting. Thats good. It also means as well as attracting the attention of mum and dad investors, more sophisticated entities could refer to scientific evidence in their analysis.
Bit of an unwelcome dump late in trading but still a green day for RAP.
fox