Had a listen to the interview with Des Smale, very encouraging...

Had a listen to the interview with Des Smale, very encouraging and sounds like some exciting times ahead. Based on the information to hand with existing retailers and now Wal-mart, it appears that they may have closer to 5000 retailers from May 2011. If the Vet Association of America is pushing this as well, I to believe the figure of 4 units per week to be extremely conservative. I have no idea how often cat litter needs to be changed, however if this product is good for 30 days, I still assume there is a need for top up's as I wouldn't leave cat crap in place for that long. Word of mouth on top of a great marketing campaign will see this become a Top 3 seller in the US and hopefully global.