I think my point has been lost between our back and forth...

I think my point has been lost between our back and forth opinions on price for a SMSF. The point of importance is that IAM are providing back office processing for financial advisors via a website portal, and now have increased their offering to include accounting for these financial advisor clients (and chartered accountants in time). So IAM is not in the market of providing processing to people like you who manage there own super, IAM will be providing accounting services to those who get advice from financial planners for their super and for chartered accountants who perform business services functions. IAMs clients are the financial advisors and Chartered accountants who charge more than $800 per customer, and it is a big target market. Imagine if IAM were to be engaged by one of the big 4 accounting firms. That would be better than any deal with a big 4 bank.