Altura's product is new and i for one have no problem with them offering it at cheaper prices, its the best way to get your product out there and let the converters know what they are dealing with, also a good way to get people's attention. I am sure once the converters get a taste of our product they will want a lot more. The prices then can reflect a company that has a product that is a know quantity and the converters will know exactly what they are dealing with.
How do you do business? offer your "new" product at high prices? That is a bad business model.
Investor Presentation, page-70
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