Investors confidence affect brand loyalty

I do not worry much about the recent drop of SP, but more worry about loss of confidence of investors to the management which will lead to loss of brand loyalty then loss of sales.

I think majority of investors are the consumers of a2 products (I am one of them)/ volunteer promoters of a2 products. If investors start to lost confidence to the management or disappointed with the company they will soon stop buying a2 products too. In other words, if the company treat the investors good, they will spread the good words to their friends and family, encourage them to switch to a2 milk. I hope that the management is aware of this factor.

I agree that the sp movement shouldn't be the main concern of management, but they shouldn't make it out of control, certain care still needed. Every decisions that will affect the sp need to be thoroughly thought carefully as we do not want to loss loyal customers/ promoters because of that.

By saying so, I am still very confident on a2m. Good luck to all holders.