This response from Glyn to my email this evening. Prompt as always even though a little cut and paste from Jase40!
"Invoicing has started but the 4C is a cash report not a revenue report. Timing is everything. We have launched via SKII in three countries now and P&G are evaluating the responses from customers as they set about their distribution plans. Early days but very encouraging. This is not an overnight journey."
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