IoT World May 10-12, page-2

Buddy has secured a great location for their exhibition stand, right next to the entry/exit/registration point and directly across from Microsoft, so all 10,000 attendees have no choice but to walk past Buddy at some point.

As this event is located in Santa Clara, Silicon Valley, about 45 mins from Buddy HQ, their sales team will be there in full force. This will be the biggest trade show for Buddy yet, as the whole point for attendees being there is for IoT, so attendee attention isn't diluted with new mobile phone launches, robots or VR. Rather than just being there, Buddy are dropping some serious coin for sponsorship of events and keynotes, which will get them brand awareness and partnership opportunities, as well as media attention for journalists covering the event. The customer pipeline should expand significantly after this.