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They’re also doing impressively well with the social media...

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    They’re also doing impressively well with the social media influencer campaigns - interestingly one released just a little while ago has one influencer, Yuna, as ‘the face of myIOU’ - 899k followers on Instagram. Interesting to see if they utilize longer-term relationships with some of these individuals in a sort of brand ambassador type role, ie as opposed to just periodic promotions.
 
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