Patience.If you want every new release right now, well yes you...

Patience.
If you want every new release right now, well yes you will be saying "There isn't enough content."

Show me one of the rivals that has?

If you peruse the other entrants and the content available well you will be asking the same question.

Qfx is building it's content but it takes time. The library is constantly being added to.

I am a member and tried the new app today and it works great. I have watched plenty of great movies via the watch now service on my TV.
You need to be realistic and know that what QFX is doing does take time but they are building great content and great platforms.

Value for money and flexibility is what QFX is doing very well, and so far I would say are infront of it's rivals.
Just my opinion.